Transformation of abrasives companies upgrade

Author：安華磨具　　Release date：2016/9/7 18:52:17

If the post-crisis era business owners not to mention corporate restructuring and upgrading it is not the pattern, if the leadership does not seem to mention the industrial transformation and upgrading is not enough concern for the fate. So far in 2008, "upgrade" to replace the once widely respected "Made in China" and become the industry and the national economy "last straw." "Upgrade" and "Made in China" which is the right strategy, but how many businesses can understand the true meaning of industrial transformation and upgrading, and will not step blindly follow the trend, "Made in China", and a bunch of foam falling shoddy footsteps?

Unfortunately, despite the transformation and upgrading call four or five years, but the abrasives business moving in the right direction very little transition, transformation and upgrading of the industry and is becoming a fashionable version of the "Made in China." History is always strikingly similar, the majority of enterprises to upgrade as it would treat China as manufacture: own brand (or product line), to find ways to expand production capacity, good prospects for the superhard superhard, develop high-end product line, the hot products, and so on. When we all go to a crowded place (assuming packed into), while profit margins have been squeezed out of time, whereby the excess production capacity, quality will be ignored. Misunderstood upgrade will be like "Made in China" at the expense of resources, as the cost would be taken advantage of. More importantly, companies and therefore missed a chance Economy.

Let me talk about the brand. Most companies that operate their own brand, intellectual property, self-built production line, called brand. Needs to be corrected is that the brand is not only the specific product and trademark, it can be any part of a business and service sectors and economic activities which, as long as these links and services do fine, as you can become a brand. Throughout abrasives whole industry chain, Alas market space great service-oriented brand has not been developed, such as: R & D of new brands, OEM brand, brand inspection, service standards brand, channel and brand these brands do no better than a poor brand entity, even more in the industry the right to speak. Many companies only see the high value-added products brand entity, forgetting their own system and their ability to support high investment. Industry simply no shortage of brand products, if this is understood to blindly upgrade and eventually goes far only a few.

Besides targeting. Many companies will upgrade understood to do the addition: product development, expansion to other areas or to enter the super-hard, follow the trend of selling products. Finding the right position to do subtraction actually more beneficial in the post-crisis era smoothly upgrade. Cut those companies are not good at business, market, and even sacrifice part of the customer, product or service to re a precise positioning, market segmentation firm always interest him again to FIG. For example, companies do a lot of years of work, it is stable and good quality, reduce cost and improve efficiency, make OEM brand.

Integration of industrial chain division of labor. Brand management and production services have always been two different things. Brand operation is a live money, to save money to engage in the production of a live, single difference that ideas will allow many employers suited role. Abrasives industry urgent integration of industrial chain and division of labor, so that the most professional companies to do the most professional thing to do. Brand operating companies blindly build production capacity will increase brand equity and liabilities, dragged into a low-cost brand competition. The blind investment company brand but will lost manufacturing advantage, and finally by "cottage" brand eat leftovers, it is difficult to succeed. Rational division of labor, to earn their own money most likely, the entire industry to establish more than one level multi-link product chain. Thus, every aspect of the brand will provide a good environment for the growth of this industry will display a new color, abrasives industry is a real sense of transformation and upgrading.

The key is to upgrade Thought upgrade. Bosses must realize that a seller is gone, "In the fast eat the slow" change "to eat small" competitive situation, can be designed to attack the whole, a set of advanced ideas, a few a few guns can Game and large enterprises. If you can not adapt, the scepter to his successor or professional manager may well be a good strategy to upgrade transformation.